The numbers don't lie, It’s one of the biggest untapped markets in the U.S. with massive buying power, and it’s often 3–4x cheaper to acquire a Spanish-speaking customer than an English-speaking one. Why? Because in English you’re competing with dozens of stores going after the same audience, making it crowded and expensive, while in Spanish there are often little to no competitors targeting that market—so you get lower costs, less competition, and access to a huge audience that’s ready to buy. And don't worry if you don't have someone that speaks Spanish, that can be solved.